![]() The key to effective marketing is getting your message in front of the right people at the right time. If you want more detail about single optins and double optins, check out our post. The subscriber would also receive an email shortly after submitting the optin form: The success message for a double optin would probably look a little different: On the downside, the double optin process results in slower list growth, and possibly in lost email addresses because some users may simply never complete the signup process. There would be no follow up email asking the subscriber to confirm their subscription.ĭouble optins offer better quality list protection and the opportunity to communicate with subscribers immediately via the confirmation email. And, your email address could easily become cluttered with bad data, damaging your sender reputation.Ī single optin might have a success message that looks like this: Single optins are easier for the user and the fastest way to build a list, but they are also less respectful of your subscribers’ privacy. With a double optin, the subscriber does have to confirm, usually by clicking a link emailed to them after the initial form sign up was completed. What’s the difference between a single optin and a double optin? It sounds a lot more complicated than it is.Ī single optin just means that the subscriber doesn’t have to confirm their subscription. ![]() Use a Combination of Double Optins and Single Optins Try to implement just 1 or 2 suggestions each week and have fun watching your unsubscribes drop. In this section, we’re going to walk you through 10 great ways to reduce unsubscribes and keep your email list thriving. (See our article on email marketing statistics for more stats like this.)įortunately, we have these 10 awesome tips to help you reduce email unsubscribes, so let’s get going. ![]() A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do. Generally, an unsubscribe rate below 0.5% is a good unsubscribe rate for an email campaign. Namely, how to reduce email unsubscribes from those lists.įirst, if we’re going to reduce unsubscribes we need to know how our unsubscribe rate is doing. In this article, we want to talk to you about your email lists. You probably could have, and that’s why we’re here. But, you’ll always wonder if you could’ve saved some of those unsubscribers, won’t you? On the other side, your list is doing a bit of self-cleaning. On one side, you have people unsubscribing which is never good for the ego.
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